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Are You Paying for Word-of-Mouth Marketing?
by Crystal deGoede* There are a lot of us that follow people on Twitter whom we have never met or heard of just because everyone else is following them. “They” must have something good to say, right?...
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Why Scale the Paywall?
Valerie Simon This post is an excerpt of a guest post originally published on Spin Sucks 9.14.10. To read the full post, click here. There’s been a lot of debate lately about free versus paid content...
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Part 2: Licensing – Monetizing Content in a 30-Second World
In my previous post published earlier this week, I suggested that content providers just come up with a way to charge for the use of the article when somebody reads the whole article instead of the...
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